Award-winning marketing leader in B2B SaaS
With 10+ years of experience developing and executing high-impact content strategies for B2B SaaS companies and beyond, I help brands build authority, generate demand, and drive revenue through marketing that performs. From global campaigns to multimedia storytelling, I create content programs that fuel growth across channels.
About Tom
Career highlights
- Built a $5M+ content marketing machine from the ground up at one of North America’s fastest-growing tech companies, helping transform marketing into a key driver of pipeline and closed/won revenue
- Led copywriting and branded content development for a professional sports team, helping sign multi-million dollar corporate sponsorship deals and creating best-in-league content
- Won Vancouver Board of Trade’s Excellence in Collaboration award for helping raise $3.6M+ to #SaveVancouverAquarium
- Launched a beer to raise more than $500,000 for the Greater Vancouver Food Bank
Skills and expertise
- Content marketing | CMS management, blogs, case studies, whitepapers, infographics, podcasts, and sales enablement materials
- Marketing strategy | GTM and CRM (Hubspot and Salesforce)
- Creative and copywriting | Brand development, writing, editing, and storytelling
- Digital marketing | CRO, eCommerce, digital advertising, email marketing, and ABM
- SEO | Keyword research, AhRefs, Google Search Console, and SEMrush
- PR and communications | Media relations, messaging, and communications strategy
- Business intelligence | Competitor research and data analytics (Google Analytics)
- Project management | Trello and Asana
- Social media marketing | Community engagement, social listening, and platform expertise (LinkedIn, Facebook, Instagram, YouTube, and Reddit)
Brands I've worked with
Adidas, A&W, Bank of Montreal, Bell Media, Budweiser, Connect Hearing, Daiya, DoorDash, GE, Huffington Post, Leap Tools, Major League Soccer, OffMetro, Otsuka Pharmaceuticals, Roomvo, QFloors, Telus, Vancouver Whitecaps FC
Get in touch
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